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Halloween’s Longevity Secret
“A little fun can go a long way.” ——- Halloween isn’t just for kids. It turns out that a little spooky fun may support healthier aging! Whether you’re carving pumpkins, decorating the house, handing out candy or enjoying a neighborhood gathering, these simple traditions encourage play, movement and social connection. According to the CDC, strong […]
Why Our Brains Love to be Scared
by Morayma MaKay Writer / Blogger & Content Creator Adulthood Rewired Biography: Morayma Makay is a fashion model, mother, and writer. She has dedicated the last 20 years to working in the fashion and health fields as both a researcher and content creator. “The surprising brain science behind why we love a good scare.” ——- Haunted houses, […]
The Origins of Trick or Treat
“Why our messages don’t always mean what we intend.” ——- Every Halloween, millions of children knock on doors shouting “Trick or treat!” But where did this familiar phrase originate? Its roots stretch back to medieval Europe, where a tradition called “souling” involved people going door-to-door requesting food in exchange for prayers for the dead. In […]
Halloween Means Big Business
“Why the spooky season presents opportunities for investors.” ——- Halloween isn’t just about costumes, candy, pumpkins and haunted houses. It’s also a multibillion-dollar business that deserves a closer look from investors. Behind the spooky decorations and trick-or-treating is an annual surge in consumer spending that benefits retailers, candy manufacturers, costume suppliers and seasonal specialty stores. […]
The Business Model Behind Halloween Pop-Up Stores
“Big profits in a short season.” ——- Every autumn, seemingly overnight, vacant storefronts across America transform into Halloween wonderlands filled with costumes, decorations and spooky surprises. But behind these temporary stores is a fascinating business model. The biggest player, Spirit Halloween, was founded in 1983 and acquired by Spencer Gifts in 1999. Today, it operates […]
Halloween Around the World!
“The psychology behind a holiday that crosses borders.” ——- What is it about Halloween that captures our imagination, regardless of where we live? Perhaps it’s the thrill of being frightened without facing real danger, the freedom to become someone else for an evening, or simply the pleasure of sharing an unusual experience with friends and […]
