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The Dinner Table is a Business Classroom

“What the dinner table teaches us about the world.” 

——- 

One of the easiest ways to understand another culture is also one of the most enjoyable:

Eat with it.

Not merely at the hotel restaurant. Go where local people eat. Walk through the market. Notice when people eat, how long they stay, what they order and how they interact.

Food reveals priorities.

In some cultures, meals are deliberately slow. In others, efficiency dominates. Some cultures treat dinner as the center of family life. Others emphasize lunch. Ingredients tell you about geography. Recipes tell you about history. Service tells you something about expectations.

Why should a business owner care?

Because culture ultimately shapes customers.

People don’t leave their values at home when they go shopping or enter the workplace. Their attitudes toward time, quality, relationships, status, convenience, hospitality and price influence how they behave economically.

You don’t need an MBA course in international marketing to begin noticing those differences. Sometimes you just need to put down the phone and watch what’s happening around you.

And there is another lesson here for American entrepreneurs who live by the clock.

Not every meal needs to be consumed while answering email.

Occasionally the business value of dinner isn’t what you accomplish during it. It’s the relationship you build because you weren’t trying to accomplish anything.

The Takeaway: Understanding how other people eat, socialize and spend time can teach us something fundamental about how they build relationships—and relationships remain one of the oldest competitive advantages in business.


me

About The Publisher

Jeff Corbett

As entrepreneur, author and magazine publisher with over 25 years’ experience in the global marketplace, I enjoy writing as an advocate for international business and personal freedoms. Thanks to my experiences building businesses I also have a tremendous interest in reading or writing about motivation and self-discipline.