Love, Pressure and a $29 Billion Tab!
“The behavior economics of Valentine’s Day.” ——- Valentine’s Day has quietly evolved into one of the most powerful case studies in consumer psychology, where emotion, identity, and social expectation collide with commerce. In 2026, Americans are projected to spend a record $29.1 billion on Valentine’s Day, according to the National Retail Federation and Prosper Insights & Analytics, […]













