Non-Alcoholic Beer Trends
February 25, 2025
” The fastest growing segment.”
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Advertisements for non-alcoholic beer may never prove as prevalent as commercials for alcoholic beers, but the growing visibility of such promotions likely comes as no surprise to industry analysts familiar with the growing popularity of alcohol-free beer.
According to the Beer Institute, the market for non-alcoholic beer tripled in size in the half-decade preceding 2025. Indeed, an economist at the Beer Institute indicates that non-alcoholic beer is the fastest growing segment in the beer industry. In addition, a recent report from the Brewers Association indicated a 30 percent year-over-year increase in non-alcoholic beer sales in 2024, and industry experts estimate the market size for non-alcoholic beer will increase from $20 billion in 2023 to $40 billion in 2033.
There are some great non-alcoholic beers out there, depending on what style you like. Here are some favorites across different categories:
Lagers & Pilsners:
Heineken 0.0 – Crisp, refreshing, and pretty close to the original.
Clausthaler Original – Classic German-style NA lager with a nice malty sweetness.
– A solid hoppy lager with a little extra character.
IPAs & Hoppy Beers:
Athletic Brewing Run Wild IPA – One of the best NA IPAs, with great hop aroma and balance.
Lagunitas IPNA – Classic West Coast IPA vibes, but without the alcohol.
BrewDog Punk AF – A flavorful and citrusy IPA from the UK.
Dark Beers & Stouts:
Guinness 0.0 – Smooth and creamy, just like the full-strength version.
Bravus Oatmeal Stout – Rich and chocolatey with a nice roasted malt character.
