The 334-Year Story of Ketel One Vodka

“Family Owned and established in 1691.”    

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Ketel One is produced by the Nolet Distillery in Schiedam, Netherlands. The Nolet Distillery was founded in 1691 by the Nolet family, French Huguenot refugees, and has remained in the Nolet family ever since. Ketel One is so named for the original coal-fired copper still that was used to distill it, Distilleerketel #1.

Premium Positioning:
Ketel One Vodka became popular in the U.S. during the 1980s and 1990s, largely due to recommendations from bartenders and consumers who appreciated its smooth taste and elegant bottle design. The brand positioned itself as a high-end vodka, emphasizing quality over mass production. Its minimalist, classic bottle design and focus on tradition appealed to discerning customers.

Partnership with Diageo:
In 2008, the Nolet family entered into a joint venture with Diageo, a global spirits company, to expand Ketel One Vodka’s global reach while retaining family control over the production process.

Sustainability and Innovation: 
The Nolet Distillery in Schiedam is highly energy-efficient, powered in part by windmills. The family continues to embrace innovation while maintaining traditional techniques.

Current Status: 
Today, Ketel One Vodka is a globally recognized brand, synonymous with premium quality and heritage. The Nolet family remains deeply involved in the production process, preserving the values that have made Ketel One a favorite among vodka connoisseurs. It has become one of the most popular top-shelf vodka brands in the world but not so long ago it was almost a sign of sophistication to call it out when ordering a cocktail.